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by LUGGit Marketing Team
Published August 30, 2024
De markt voor vakantieverhuur is nu competitiever dan ooit tevoren, met de opkomst van online platforms zoals Airbnb, Vrbo en Booking.com, waar reizigers met slechts een paar klikken miljoenen aanbiedingen kunnen vinden. Kijk maar naar Airbnb, een van de grootste websites voor vakantieverhuur, die alleen al meer dan 8 miljoen actieve aanbiedingen wereldwijd heeft.
Je aanbieding is het eerste contact dat je gasten met je accommodatie zullen hebben en je enige kans om een geweldige eerste indruk te maken. Een geweldige advertentie voor vakantieverhuur mag niet alleen een advertentie zijn, maar moet ze ook een glimp geven van het verhaal van je merk en hen helpen zich voor te stellen dat ze daar mooie herinneringen creëren.
Gasten zullen je accommodatie beoordelen aan de hand van de advertentie, in vergelijking met miljoenen andere. In dit artikel delen we tips om je aanbieding te laten opvallen en je boekingen te verhogen.
1. Kies een pakkende titel
The title of your listing should convince guests to click on it. It should be short but descriptive, and highlight what makes your property unique. Also, take into consideration the character limit for each booking platform (on Airbnb the limit is 50 characters).
Think about including key features like the type of accommodation, location (for example, a nearby landmark), or a standout amenity, and avoid using generic terms like “great” or “nice”.
Examples
- Beachfront Condo with Stunning Ocean Views
- Cozy Cabin with Private Hot Tub & Firepit
- Luxury Penthouse with Rooftop Pool
- Rustic Mountain Retreat Near Hiking Trails
- Charming Cottage in Historic District
2. Write a compelling description
After deciding on the title, it’s time to write a description. It should be as detailed as possible and cover all the selling points of your property.
It’s also helpful to understand who your guests are and what they’re looking for. Are they couples, families, business travelers? Try to put yourself in their shoes and paint a picture of what they’ll experience during their stay.
Some things you should include in the description
- Unique selling points (what sets you apart from the competition)
- Nearby attractions, restaurants, and public transportation
- List of amenities and services
- Keywords to help boost your listing in search engines
Remember to always be honest and use a friendly tone. Do not overstate aspects of your property, since that can set expectations too high and lead to disappointment from your guests.
3. Take high-quality photos
High-quality photos not only enhance your professionalism but also immediately capture the attention of potential guests. To achieve the best results, hiring a professional photographer is highly recommended, especially one who specializes in real estate photography. According to Airbnb, listings with professional photos can earn up to 20% more than those without, so this is an investment that can really make a difference.
If you choose the DIY route, be sure to use a good camera and pay attention to details. Make sure the place is well-lit, clean, and neatly arranged, and take photos of every room and all the amenities you offer. When choosing your main photo, pick the best feature of your property (let’s be honest, it’s probably not the bathroom!).
4. Set competitive prices
Pricing can be a deal-breaker for many guests, but choosing the right pricing strategy can be challenging. Set your rate too high and you might deter potential guests, too low, and you could leave money on the table or give the impression that your property is of lesser quality.
Pay attention to what competitors charge in your area, especially if they have similar properties, and adjust your price according to seasonality and proximity to special events. Remember to always state any additional fees (like cleaning charges) to avoid surprises.
Dynamic pricing
Dynamic pricing tools can help you get your pricing strategy right, by automatically adjusting rates based on demand, seasonality, and local events. There are a lot of tools to choose from and some booking websites like Airbnb have integrated dynamic pricing options.
5. Detailed list of amenities
Guests will prioritize different things. Some might value high-end kitchen appliances to cook for the family, some might be looking for pet-friendly units and some might want a fast wi-fi connection to work remotely.
Providing a detailed list of all the amenities you offer, will help your guests determine if your vacation rental fits their needs and set clear expectations. Try categorizing amenities by room to help guests find what they’re looking for faster and start with your most unique amenities.
When setting up your listing, remember to...
- Always keep in mind who your typical guests are and what they might be looking for.
- Highlight your property’s unique features, whether that’s the view, special amenities, or proximity to landmarks.
- Be honest and avoid setting expectations too high.
- Keep all the information updated.
Use these tips to create an irresistible listing for your vacation rental and turn it into a powerful tool for your business. By doing so, you will not only increase your bookings but also create a better experience for your guests.
If you want to take your guest experience to the next level, we offer a free solution for vacation rental hosts and property managers. LUGGit handles your guests' luggage before check-in and after check-out, giving them more time to explore the city. Plus, you earn commissions every time they use our service!
