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In the last edition of ā Conversations with Our Partnersā, we had the opportunity of traveling to Valencia to speak with Enrique Alfonso, CFO of VLC Host. A company with over 12 years of experience managing accommodations in the vacation rental industry. In this interview, Enrique shares how their journey began, how the industry has evolved since their first years and talks about why guest satisfaction is their number one priority. All this in 150 properties - the number of properties they manage in VLC Host.
L: How long have you been working in the vacation rental industry and what inspired you to start?
Enrique: We started this adventure in 2018 with a lot of enthusiasm and a clear vision: to connect Valencia with the world through unique experiences. Weāre in love with our city and saw its potential for travelers. We wanted to showcase it in an authentic way, taking care of every detail in the accommodation and guest service.
L: What changes have you noticed in the industry since you started? How have they affected VLC Host?
E: We have witnessed a true transformation. The professionalization of the sector has been the key, itās no longer enough to have a nice apartment, excellence in service is now valued. We have also seen how regulation has become more prominent. While sometimes challenging, itās pushed us to constantly improve and be more rigorous in everything we do.
L: What are the operational challenges you face on a day-to-day basis?
E: Coordination is everything. Managing over 150 properties means being very sharp with logistics: cleaning, maintenance, customer serviceā¦ Every detail matters. Our goal is for the guest to never notice the hard work behind the scenes ā but to feel it in their experience.
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L: What sets VLC Host apart from competitors?
E: Our team is undoubtedly our greatest asset. We have a very close and real understanding of the traveler ā because we are travelers ourselves. We know what people look for when theyāre away from home: comfort, trust, and human connection. We like to take care of guests the way we would like to be treated ourselves.
L: How important is guest satisfaction to you? What actions do you take to ensure they have an unforgettable experience?
E: Thatās our main focus. When a guest leaves with a smile, we know we have well! We collaborate with companies that share our values, like LUGGit, which focuses on elevating the guest experience. From a personalized welcome to authentic local recommendations, every little detail contributes to creating endless memories.
L: A common issue that guests experience when traveling is where to leave their luggage before check-in and after check-out. Is this something your guests deal with often? How do you solve it?
E: Yes, it is a recurring concern and a big worry for many. Thanks to LUGGit, we have been able to offer a simple, quick and secure solution. Our guests are incredibly grateful that their luggage is no longer a concern and start enjoying the city from the very first minute.
L: How has your partnership with LUGGit benefited your business and your guests?
E: Itās been a total win-win situation. For us, having a partner that shares our commitment to service is essential. LUGGit helps us close the loop on a stress-free experience for guests. It also validates our reputation and builds guest loyalty ā they truly value this kind of convenience.
L: What advice would you give to other property managers looking to succeed in the vacation rental industry?
E: Listen to your guests. It may sound simple, but it is the key. Empathy, flexibility, and the ability to adapt make all the difference. And surrounding yourself with good partners ā like weāve done ā is also crucial for sustainable growth.
If, like VLC Host, you want to take your guestsā experience to the next level with an extra revenue, all you need to do is schedule a quick meeting with our team - you will have a personalized landing page to use LUGGit in less than two working days.
