17 min read
by Francisca Ribeiro, Marketing & Communication
Published December 30, 2022
| TRENDS | 2023 | LUGGIT | TRAVELLERS |
2022 will go down in history as the year of travel. Almost as a reflex, people removed themselves from the screens of their home offices, packed their bags, and went searching for something new.
During the pandemic years, when everything slowed down, travelling was off limits, and people were trapped at home dreaming of that year's trips, concerts and events that they were going to have to miss out on. And just like a dream, 2022 came roaring in, with the restrictions completely lifted and a whole new world to explore.
With this year's growth in the travel industry, it can only be expected that next year will follow the same footprints. But what is expected to change? What will be the trends for next year?
Sustainability is a trend hard to ignore. Being an environmentally responsible host is not only good for the planet, but it’s also amazing for the business. Millennials, out of all generations, are the ones who care the most about their carbon footprints, with Gen Z’s following close behind. The ones worried about their travels’ environmental impact are most likely to pick a travel provider with a good environmental policy and enjoy their time in a new city in the most sustainable way possible
Accommodations equipped with renewable energy that support the local economy are perceived as more sustainable options that minimise the impact of tourism on the environment.
Do you want to make your accommodation more sustainable and environmentally friendly? Here’s how you can do it:
For more information about sustainable travelling, check out LUGGit’s blogpost.
According to Hilton’s 2023 Travel Survey, 49% of survey respondents, when travelling in 2023, will look for an immersive experience in local cultures and products. The 2023 traveller will want to be pushed out of their comfort zone: to experience new cultures, try-out different food and hear unfamiliar languages.
From culinary-focused destinations to experiencing new traditions, travellers want to positively impact the communities that they visit and create meaningful memories through entrancing encounters with different cultures.
This culture shock demand is not unprecedented but does represent a shift in a travellers' guide to a city from a standard “must-see” to a “getting off the beaten track” guide. But how can you improve your guests' experience?
The entire world is living through an instability crisis; no wonder people are looking for a way to escape. Escapism in travel has become one of the biggest desires for travellers. From Baby Boomers to Gen Z’s, everyone is looking for a way to experience simpler times. Travellers are trying to find experiences that will take them back in time, from visiting locations featured in old movies to staying in accommodations that give off a traditional vibe.
It is expected that many return to places that they once visited in their childhood, looking for the long-lost memories of a past summer. Some will visit new locations in search of some romantic traditions. Some may even go out of their way to recreate shots from nostalgic movies. But, being a host, how can you adapt to this new trend?
Everyone enjoys being looked after, especially when they are in a new country, surrounded by unfamiliar people and traditions that are alien to them. An above average customer satisfaction has always been a great way to achieve success in the travel industry. However, more than in previous years, consumers are looking for a host that will accommodate their needs.
The Hilton’s 2023 Travel Survey mentions that 86% of travellers will be expecting personalisation during their 2023 travel experiences and 53% of respondents cherish reliable and friendly service when travelling. Hospitality is an integral part of the business. And always will be.
If you’re looking to earn brand loyalty and increase bookings, you must deliver experiences that please your customers:
Planning a trip can be a very stressful experience. From the moment of booking a flight to the dreaded moment of having to go home, there is always some kind of barrier. In order to minimise these friction points, travellers will look for smooth-running solutions. According to Hilton’s 2023 Travel Survey, more than half of the respondents (especially parents) confirmed they are most concerned about having an easier travel experience in 2023.
This doesn’t mean that travellers are looking for a complete technological experience. On the contrary, they seem to understand that only other people can provide genuine hospitality, and technology cannot replicate it. But how can you have the best of both worlds?
2023 is just around the corner, and hosts can expect the same or even a larger number of guests with its arrival. However, one must prepare for the challenges these potential new clients may bring. Don’t forget that customer satisfaction is still the key to success, and in 2023, guests may want, more than ever, to be looked after. So pay attention to their needs and personalise their experience. Some guests will be on the lookout for sustainable accommodation, others will be trying to go back in time on their next trip, and others simply want to have a hassle-free experience.